The People Behind Influrexa
A small team, on purpose.
Influrexa is run by two people who each own a distinct half of the process — the diligence side and the creator side.
Influrexa is a creator marketing agency for Fashion, Beauty and Gaming brands, with a growing focus on Tech and Finance. Every partnership starts with research, not a follower count.
Why Influrexa is differentStyle-led campaigns built around culture and audience taste.
Partnerships rooted in trust, honest reviews and product fit.
Activations across streaming, esports and gaming communities.
Creator-led explainers for apps and digital products.
Trust-first creator partnerships for fintech and financial tools.
We've watched how this industry usually works — and built Influrexa specifically to fix what's broken in it.
When a creator known for one niche is pushed into an unrelated brand deal just to close revenue, their audience notices immediately — and stops trusting both the creator and the brand behind it.
Before we approach a single creator, our team studies the brand's product, its market and what the campaign actually needs to achieve. The creator shortlist comes after that — not before.
Many agencies prioritise closing the deal over delivering it well — timelines slip, briefs stay vague, and commission structures are rarely explained upfront to either side.
Influrexa is led by a Chartered Accountant with a background in tax and M&A advisory — the same due-diligence discipline used to evaluate a business deal is applied here to evaluate every brand-creator match and every commercial term.
Each of these is a real capability we apply on every campaign, not a checkbox we tick to look complete.
We shortlist creators against your product and audience, then verify them before they make the list — checking engagement rate against what's normal for their follower tier, story views against follower count, and comment quality for the generic, copy-paste kind that signals bought engagement.
Every campaign starts with a goal, not a platform. We work out whether awareness or conversion matters more for what you're launching first — then decide whether Instagram, YouTube or LinkedIn (or a mix) actually gets you there.
We write the creative brief, coordinate revisions directly with the creator, and sign off on content before it goes live — so what gets posted actually matches what both sides agreed to.
Deliverables, usage rights, payment terms and timelines — agreed in writing before either side commits to anything. No verbal understanding that quietly falls apart the moment a deadline slips.
From product seeding to posting day, we manage the moving parts — samples reaching the right creator on time, drafts reviewed on schedule, and the campaign tracked as it runs, not just checked on at the end.
Reach, impressions, clicks and cost-per-result after every campaign — reported honestly, including what underperformed, not just the numbers that look good in a deck.
This is the actual sequence every campaign goes through at Influrexa.
We study what you're launching, who it's for, and what the campaign is meant to achieve before a single creator is contacted.
We look past subscriber and follower counts — at content quality, audience overlap, engagement patterns and whether their audience would genuinely care about your product.
Before any outreach, you get a short report on why each shortlisted creator makes sense — so you're deciding with information, not a spreadsheet of usernames.
Commercials, deliverables and timelines are agreed in writing upfront — for the brand and the creator — before content production begins.
We coordinate the collaboration end to end — briefing, revisions, posting schedule and delivery — so nothing is left to chance close to launch.
Once the campaign runs, you get a clear report on what happened — not just impressions, but whether the audience fit held up in practice.
Influrexa is a young agency, built around a clear standard for how brand-creator partnerships should work. We haven't run hundreds of campaigns yet — what we have is a process we hold ourselves to on every single one, starting with the first.
As real campaigns launch, this section will carry real results — with the brand's permission, and real numbers. Until then, we'd rather show you exactly how we work than show you a number we can't stand behind.
Mainly Fashion, Beauty and Gaming brands, with a growing focus on Tech and Finance. If you're outside these categories, reach out anyway — we'll tell you honestly if we're a good fit before taking it further.
Creators across Fashion, Beauty, Gaming, Tech and Finance — of any size. We care more about whether your audience genuinely matches a brand than about your follower count.
We start with your brand and product, not a creator database. Once we understand what the campaign needs to achieve, we shortlist creators based on audience overlap, content quality and engagement patterns — and check for signs of bought followers before anyone makes the final list.
End to end — briefing, revisions, posting schedule, delivery and final reporting. We stay involved through the whole campaign, not just the matchmaking step.
Disclosed upfront, in writing, before any commitment — for both the brand and the creator. No hidden markups added after terms are discussed.
Yes. A smaller, highly-engaged audience that genuinely fits your product is often more valuable than a large, generic one — that's the core of how we shortlist.
Fill in the form below or message us on WhatsApp with a bit about your brand. We'll come back to you within 2 business days with questions or initial thinking — not a generic pitch deck.
Influrexa is run by two people who each own a distinct half of the process — the diligence side and the creator side.
Whether you're a brand planning a campaign or a creator looking for partnerships that actually fit, this starts with a short conversation.
+91 73559 37617 influrexaagency@gmail.com Chat on WhatsAppWe started with one question: why do so many brand-creator partnerships fall apart after just one campaign?
Looking closely at how influencer marketing usually works, the pattern was hard to miss. Agencies under pressure to close deals often placed creators into brand collaborations that didn't fit their audience — because the priority was the commission, not the match. The brand's credibility took a hit. The creator's audience noticed the disconnect. And often, neither side came back for a second campaign.
Influrexa was built to work the other way around.
Before we approach a single creator, we study the brand — the product, the market it's entering, and what the campaign is actually meant to achieve. Only after that do we look for creators whose audience genuinely overlaps with that goal. Follower count is one data point among many, not the deciding one.
That discipline comes partly from where Influrexa's founder, Dwarika Sharma, comes from: chartered accountancy, tax and M&A advisory — work built entirely around due diligence before a decision is made. We apply that same standard here. A brand-creator match isn't approved because it's available; it's approved because it holds up under scrutiny.
We're a new agency, and we say that plainly rather than dress it up. What we're not new to is the standard we hold every partnership to — research first, fair terms on both sides, and no collaboration we wouldn't be comfortable explaining to either party afterwards.
Last Updated: August 2026
When you contact Influrexa through our website, WhatsApp or email, we may collect your name, email address, phone number, brand or platform details, and the information you choose to share about your campaign or content.
We use this information to respond to your enquiry, evaluate brand-creator fit, coordinate campaigns, and communicate with you about our services.
We may share relevant information with brands, creators or service providers when reasonably necessary to execute a campaign, and only to the extent required for that purpose. We may also disclose information when required by law.
We take reasonable technical and organisational measures to protect the information we handle. No method of transmission over the internet is completely secure, but we work to minimise risk of unauthorised access or misuse.
We retain information only as long as reasonably necessary for campaign management, business records, or legal obligations, and delete or anonymise it when it is no longer needed.
You may contact us to request correction, deletion, or information about how your data is used, subject to reasonable verification.
Our website and services may interact with third-party platforms (such as form or analytics providers). These platforms operate under their own privacy policies, which we recommend reviewing.
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For any privacy-related questions, reach us at influrexaagency@gmail.com.
Last Updated: August 2026
Influrexa ("we", "us", "our") is a creator marketing agency connecting brands with content creators across Fashion, Beauty, Gaming, Tech and Finance. These terms apply to anyone using our website or engaging our services.
Influrexa acts as an intermediary between brands and creators — handling research, creator discovery, negotiation and campaign coordination. Final commercial terms for any campaign are confirmed separately in writing with each brand and creator before work begins.
Submitting the contact form on this website does not create a binding agreement. It initiates a conversation — actual engagement begins only once both parties agree to specific terms in writing.
Any fees, commissions or budget arrangements will be disclosed upfront and confirmed in writing before a campaign is confirmed. We do not add undisclosed markups after terms are discussed.
Ownership and usage rights for any content created as part of a campaign will be defined in the specific agreement for that campaign. Until such an agreement is signed, no usage rights are implied.
Brands and creators are responsible for the accuracy of the information they submit to us, including budget, follower counts and campaign goals. We rely on this information to make informed recommendations.
While we apply careful research and diligence to every match we make, we cannot guarantee specific campaign outcomes (such as reach, sales or engagement), as these depend on factors outside our control.
We may update these terms from time to time. Continued use of our website or services after changes are posted constitutes acceptance of the revised terms.
For any questions about these terms, reach us at influrexaagency@gmail.com.
